We are the team behind the platform.

In 2010, Talia Mashiach invested the first million dollars of her own money into Eved. Having run an event company, she knew the pain firsthand — talented planners spending weekends reconciling payments instead of creating extraordinary experiences. Major corporations allocating significant budgets without visibility or controls. Live events operated outside traditional procurement systems. It was, as she described it, "the Wild West."

Building enterprise software across 200+ countries, 140 currencies, and with the compliance rigor Fortune 500 finance teams require took nearly a decade. By 2019, the company was growing fast, clients were thriving, and the team had built something real. Then February 2020 hit. Almost overnight, 70 percent of Eved's clients began calling to cancel. Revenue vanished. The team had two options: fold, or fight. They chose to fight.

That decision led Eved into film and television production — an industry where each episode is like a large-scale event: complex logistics, hundreds of vendors, tight timelines, and massive financial workflows managed manually for decades. It was humbling to re-earn trust in a new industry. But it gave the team fresh perspective and a market that needed exactly what Eved had built.

Today, Eved serves the events, media, and entertainment industries with an AI-led platform that handles everything from budgets to approvals to payments to reconciliation. Over $35 million has been invested in software development. The network includes 15,000+ industry-specific suppliers. And the team that survived 2020 together is still here — building what comes next.